Email marketing is quickly becoming one of the most popular forms of Internet advertising. It is because there are plenty of distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to strategy and execute an effective email marketing campaign.
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.
Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with acquiring a list of email addresses. Additionally the cost to send out emails is minimal and may be considered part of your regular operating costs. All of these elements already make email marketing extremely cost effective.
However, there is some cost involved in email marketing. Primarily this is the costs associated with composing the ads and creating any graphics that may accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The price of these solutions will vary pretty widely but in general you will pay more for writers and designers with more experience. It is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.
The most obvious disadvantage to email marketing is the possibility of having your email marketing considered spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each full day Internet surfers are bombarded with unsolicited emails helping as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.
Emails which contain subject lines or content which look like similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not instantly deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not actually viewing the emails advertising the products and services offered by the business. Additionally, they may result in problems being lodged against the company for being a purveyor of spam.
Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution listing. This should consist of former customers who have expressed a desire to receive emails with info and advertisements as well as potential customers who have also expressed interest in more information.
The content of the emails should also be carefully considered. They should certainly highlight the products and solutions you offer but should do so without appearing to be a difficult sales pitch. A author with experience in writing this type of copy should be able to assist you in giving insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.